About
With a passion for fashion, travel, life- style, and interior design, 40 year old Lena Terlutter is well known in the influencer world, inspiring women everywhere to embrace her personal style and live life to the fullest. More than twenty years as a model in front of the camera as well as styling and creating fashion have provided her with deep insight and extensive professional experience . Her unique eye for style and experience in the fashion industry have made her a sought-after expert in the world of luxury fashion.
Lena Terlutter has always had a love for fashion and design, which led her to open her own fashion boutique, the iconic „Boutique Belgique“ in her home town Cologne. From the very beginning Lena Terlutter used the newest social media technology to develop her business and to build a strong brand identity. Her job usually surrounds writing, editing, managing a team, working with professional photographers and cultivating brand relationships and cooperations.
Lena Terlutter has built a daily following on Instagram of more than 1 million. Her Instagram account is a visual feast of elegant outfits, stunning travel destinations, beautiful interior design, and tips for living a balanced and fulfilling life between family and business. Her Instagram Reels give authentic, often humorous insight into living a life to the fullest in her job as well as with four kids in her beautiful home or distinct travel destinations.
Lena Terlutter is partnering with a broad range of primarily luxury global enterprises like Chanel, Bulgari, Bentley or the LVMH Group. She is curating products and introducing her followers to what is new and next. Her innate aesthetic, her formal education and keen business acumen make her a professional business partner for her clients.
Having a strong and authentic voice on social media and being highly creative, she effectively communicates the essence and unique qualities of a brand to her followers. Therefore, she has received rave reviews from both followers and collaborators.
Her professional, but easy and approachable style has translated well into own creations and transformed her from a blogger to a full-fledged designer. Though regularly featured in print, television and digital media as a model, fashion expert and influencer, Lena’s styling and creative direction have been employed by the likes of Vogue, Cosmopolitan, Elle and many more. In 2019, publishing house Condé Nast integrated her successful blog ‚Lena Terlutter‘ . She became part of the VOGUE Community, the fashion industry’s crown jewel.
Lena’s personal style is a mix of natural, easy, and classic, and her followers love her for her ability to make luxury fashion accessible and relatable. She has an innate sense of how to put together an outfit that is both stylish and comfortable, making her a role model for women who want to look and feel their best.
One of the things that sets Lena Terlutter apart from others is her expertise in the world of travel. With her husband and four kids, she has been to some of the most beautiful and luxurious destinations in the world and shares her experiences with her followers through stunning photography and insightful travel tips.
Whether you’re looking for inspiration for your next vacation or just want to live vicariously through Lena’s adventures and experiences, her travel content is sure to leave you inspired.
Lena Terlutter is also a lover of interior design and shares her favorite home décor finds and tips for creating a beautiful and functional living space. Her followers appreciate her eye for detail and her ability to make the spaces look luxurious and inviting and at the same time providing a cosy family home.
Lena’s mission is motivating and inspiring women to be their best selves via sharing herself and her love for fashion, beauty, interior and design with the world. Because social media marketing is most effective when products are integrated into day-to-day life, she is actively looking for the moments where reality and inspiration coexist, telling her story as business woman and entrepreneur, as a mother and wife, as the owner of a beautifully decorated home and sharing fashion and products, she personally loves.
For all project inquiries
agency@lenaterlutter.com
