Lena x H&M
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After 3 years, I was so happy to be returning to one of my favourite cities. This visit was special on both a professional and personal level and I can’t wait to share my experiences with all of you! I was invited to LA by H&M for the global launch of their latest Conscious Exclusive collection (launching April 11th). Being the sole German influencer chosen to attend, I am honoured to be educated and share H&M’s unbelievably inspiring work in sustainable fashion.
The 2019 collection is inspired by Earth‘s wonders: appreciating what‘s around us and embracing innovations in sustainability. Along with the organic and recycled material already used by H&M, this launch will include 3 new conscious materials derived from pineapple, citrus fruit and algae. Too cool!
Along with using sustainable material, I love the natural interpretations of this spring’s biggest trends in the Conscious Exclusive collection. Floral, animal prints, tie-dye, bold colours and earth tones all in their most organic forms.
These favourite looks were shot in the most magnificent location in Laurel Canyon (pictured in my LA highlights on IG). I am still amazed that sustainability has come this far and that being environmentally conscious can look this good!
Needless to say, like the clothes, this was an unforgettable and beautiful experi-
ence and I want to thank H&M and the whole team for having me and for letting me be a part of something so special.
